Selected Work
Five projectsArtinian
Gems
No cart, and no prices in the open. The first thing a visitor meets is a door with a lock on it, which is the whole posture of a wholesale house.
Filtered by gem, color, shape and origin against live stock. Four and a half thousand stones, and the figures under the seam exist only for members.
Consignment. A jeweller lists what they hold, takes it to a show or a showroom, and the pricing follows whoever is looking at it.
Jewellers who actually buy here, carried as a reel rather than a wall of pull quotes.
Artinian is the family's wholesale house, loose colored stones sold to jewelers, not the public. It started as a clone of a retail shop and had to flip its whole posture: no cart, no urgency, no wanting, a ledger and a memo pipeline instead. The hard part is that a wholesale price can never reach a logged-out page, so the price wall is built so figures are simply absent below a seam and re-injected for members only. It runs dev-live now, moving goods the way the trade actually moves them.
Caveman
Gems
Prices in the open and a film behind the promise: the opposite posture to Artinian, and the same family. Edition-made jewelry, artisanal-cut stones, and the sourcing story one press down.
Origin, shape, treatment, color, carat, certified or matched pair, and price bands instead of a members’ seam. What the wholesale house hides below the fold, the storefront sells above it.
A five-point-oh across nine Google reviews, quoted whole and named. Most of them mention David by name, which is not something a widget can fake.
Buying guides for sapphire, ruby and emerald; grading, estate and vintage. The reading that turns a browser into a buyer, with a free consult sitting beside it.
Caveman sells direct-source colored stones live on camera, in HD, the way almost nobody does. The storefront is the small part. Underneath it is one WordPress plugin that grew to thirty-two modules: it moved the customer records off Keap into a Notion brain, took the catalog from 244 indexable pages to 3,720 (impressions up 380 percent), and taught the business to ship sixty-three versions to a live store in twenty-seven days without a rollback. Panorama X still holds inventory and feeds Notion on a schedule, it just stopped facing the customer.
UnImpact
The lens narrows the map, the heat, the filaments and the index at once. Bodies are named. The people it lands on never are.
When a rule lands on you, the real question isn't whether it's good policy, it's whether the people who made it had the standing to, and how far they sit from the people it lands on. UnImpact measures that distance. It scores the legitimacy of authority on two axes, makes every negative score disclose its own sourced basis before it can publish, and defeats brigading by arithmetic instead of moderation. Careful by design, and sitting behind a legal review before it opens the doors.